Upcoming Webinars

The Power of Story in Business

Customers make decisions based on emotion. And there is no tool more powerful for connecting with your community than storytelling.

Story is the way we can connect on a emotional level and beat our competition. During this webinar, storytelling expert, Kelly Swanson, will answer your questions and explain how you can use the power of story to make your business the one people think of – and turn to – when in need.

Sponsored by CANA

How to Go Beyond Facebook: Online Opportunities for Death-Care Firms

Facebook recently changed the rules of how and what shows up in users’ newsfeeds. Join Zachary Garbow, co-founder of Funeral Innovations, as he discusses the implications of this Facebook shift and how a balanced, end-to-end digital marketing strategy is more important now than ever.

Sponsored by Funeral Innovations

How to Make Technology Work For You

Today’s technology can be overwhelming, but with the right mindset, it can benefit you both personally and professionally.

Join the professionals from National Guardian Life Insurance Company for this informative webinar.

Sponsored by National Guardian Life

View the entire library of on-demand webinars here.

How to Grow Your Funeral Home With At-Need Financing
Originally aired April 10, 2018

In this webinar, funeral directors will learn about the fastest-growing payment option in the funeral industry from the experts at LendingUSA, the only at-need financing solution endorsed by the NFDA and the leading provider of point-of-need financing for funeral homes.

Sponsored by LendingUSA

How to Buy and Sell a Funeral Home
Originally aired March 27, 2018

Transitioning a business to new owners can be profitable and rewarding for parties on both sides of the transaction. Join Jake Johnson, president and CEO of Johnson Consulting Group, as he shares the information you need to position yourself for the best possible outcome.

Sponsored by Johnson Consulting

How to Make Obituaries a Profit Center
Originally aired February 27, 2018

Technology is changing the way families approach funerals, and it’s also changing the way you run your business. Join John Heald, a senior vice president at Legacy.com as he offers insights and advice on “How to Make Obituaries a Profit Center.”

Sponsored by Legacy.com

How to Ensure the Success of Your Pre-need Program
Originally aired November 21, 2017

A successful pre-need program often depends on how well you serve at-need families. Learn how to break down the barriers between your pre-need and at-need operations.

Sponsored by Homesteaders Life Company

The Importance of Building a Strong Trust Team 
Originally aired November 14, 2017

Funeral and cemetery professionals recognize the trust families and individuals place in them when it comes to preplanning, prefunding arrangements and perpetual care. Today, it’s more important than ever to build a strong and knowledgeable trust team.

Sponsored by Funeral Services, Inc.

How to Market Your Preneed Program 
Originally aired July 20, 2017

Your firm’s preneed program can be an important part of your funeral home marketing. Learn how to get the message out and connect with families.

Sponsored by Global Atlantic Financial Group

The Secrets to Facebook Success for Death-Care Professionals
Originally aired April 25, 2017

Zack Garbow, co-founder of Funeral Innovations, will share the secrets to succeeding on Facebook for funeral homes, crematories and cemeteries. He’ll explain everything you wanted to know about Facebook but were too afraid to ask.

Sponsored by Funeral Innovations

How to Create a Culture of Pre-need at Your Funeral Home
Originally aired March 21, 2017

Funeral professionals often maintain a certain distance between the pre-need and at-need sides of their businesses. But this separation can create division among staff and result in miscommunication, misunderstanding and – ultimately – less satisfying experiences for the families you serve. Learn how to incorporate pre-need staff into your at-need business (and vice versa) and communicate the value of pre-need to all your staff members.

Sponsored by Homesteaders Life Company

How to Increase Call Volume via Online Marketing 
Originally aired February 21, 2017

Technology is rapidly changing how we do business. If you don’t keep up, your business is likely falling behind. Welton Hong, president of Ring Ring Marketing, offers advice and insights on how to get the full benefits of technology to help your business grow.

Sponsored by Ring Ring Marketing

How to Build a Great Aftercare Program 
Originally aired January 24, 2017

It’s easy to overlook aftercare in the rush of day-to-day business. Join Michael Anderson, vice president of marketing and business development at Precoa, and Candace Franco, director of Precoa’s training and education program, to learn how to make your aftercare program a vibrant and integral part of your operations.

Sponsored by Physicians Mutual