Industry News

Funeralocity Finds Consumers Who Shop Want More than Low Prices from Funeral Homes

NEW YORK—Planning funeral arrangements for a loved one can be stressful and expensive, but new findings from Funeralocity show that price is not the determining factor when selecting a funeral home online.

Compiled from data collected from online transactions on, a third-party comparison website for funeral homes launched in the Metro-Atlanta region in May, results show that consumers are looking beyond price when arranging funeral services to focus on quality and convenience. In addition, nearly half of online shoppers are looking to preplan their funerals. Due to the strong demand, Funeralocity is expanding into 24 of the top metropolitan markets by the end of the year.

“Families aren’t looking for bargain-basement prices when it comes to making funeral arrangements for a loved one,” said Funeralocity CEO and founder Ed Michael Reggie. “Price is only one factor. They’re looking for value, quality and convenience combined with price and they are looking for it online.”

During the first five months of the comparison website being available, consumers using Funeralocity to find a funeral home purchased funeral and cremation services that ranged from direct cremations to elaborate funerals costing more than $15,000. Funerals were referred to Funeralocity Excellence Program members, funeral homes that have been vetted by the company and who have their funeral homes highlighted on the site, and non-participating funeral homes. Consumers receive an on-the-spot rebate for selecting a Funeralocity Excellence Program member.

Reggie said more than 100 funeral homes have signed up to participate in the Funeralocity Excellence Program and take advantage of the growth in online funeral home shopping and consumer shopping trends.

“In an online survey commissioned by Funeralocity in August, 76 percent of those that visited Funeralocity had never made funeral arrangements before. More than half didn’t know what providers to use, let alone what decisions needed to be made. The internet is an important resource to consumers to help educate them on the process and also allow them to compare funeral homes,” Reggie added. “Our job is to help them find the right funeral home to meet their needs by providing them with the information they want.”

By the end of 2017, Funeralocity will be available in Atlanta, Baltimore, Cincinnati, Cleveland, Columbus, Fresno, Jacksonville, Las Vegas, Los Angeles, Miami, New York City, Orlando, Florida, Phoenix, Portland, Oregon, Richmond, Virginia, Riverside, Sacramento, San Diego and San Francisco, California, Seattle, St. Louis, Tampa, Florida, Virginia Beach, Virginia, and Washington D.C.

Posted 10/30/17

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