FORT COLLINS, Colo. – The Center for Loss and Life Transition has announced an upcoming training session for funeral
directors – June 18-20, 2018 – in Fort Collins
Titled “Opening Your Community’s Eyes to WHY We Need Funerals,” the three-day workshops, facilitated by
educator Dr. Alan Wolfelt, will review why humans have had funerals since the beginning of time and explain
how each of the elements of the ceremony – from visitation to music to the gathering after – are essential
components of the funeral. The purpose of the training is to educate and motivate funeral directors so they can in
turn educate families, which will help ensure the creation of complete, meaningful funeral experiences. A
companion workbook, posters, and brochure, also written by Wolfelt, are included in the seminar
Participants will be encouraged to rethink their roles and responsibilities, focus on educating families, overcome
common objections that families have to funerals, and reinvigorate funerals in their communities. The training
also features a model for integrating the WHY of meaningful funerals into the arrangement conference. In
addition, this seminar is designed to immerse participants in the content so thoroughly that they’ll be wellprepared
to return to their funeral homes or other organizations and, using the workbook and their newly
practiced skills, train the rest of their staff in this inspiring and practical model.
As one recent participant in this training noted, “This past year we implemented Dr. Wolfelt’s WHY training with
our staff and have seen immediate results. We have put a focus on educating families about ‘WHY We Have
Funerals’ and making sure we provide every family with every option, not as a yes-no question but rather educate
them so they can make an informed choice. We highly recommend that you attend this training if you want to
have fewer cremations without services!”
Author, educator, and grief counselor Wolfelt serves as director of the Center for Loss and Life
Transition in Fort Collins, Colorado. He is the author of numerous books, including "A Tale of Two Funerals:
The Throw Rug and the Tapestry," "Creating Meaningful Funeral Experiences" and "Funeral Home Customer Service A to Z."
Wolfelt also writes a regular column on customer service for The Director magazine.
For more information or to reserve a seat in the seminar, call 970-226-6050 or visit The Center for Loss and Life Transition Website.
Posted July 25, 2017