Industry News

FrontRunner Professional Announces Partnership With GoFundMe

FrontRunner Professional has announced a new crowdfunding tool, in partnership with GoFundMe, that will enable funeral professionals to offer families a dignified channel for receiving support during times of loss. A Helping Hand is founded on an inherent understanding of funeral service and addresses the many challenges that a family can face when a death occurs, challenges specific to funeral service.

In partnering with the world’s largest crowdfunding platform, GoFundMe, A Helping Hand brings funeral service expertise to an already reputable software, Frontrunner said in a prepared release.

“With the growing popularity of crowdfunding as a standard expression of sympathy, we felt that it was necessary to assess the crowdfunding options and create a solution tailored specifically to the funeral space and the needs of modern families. Most models are simply adapted to this industry — we wanted to create something that was unique to death care. Being the leading funeral technology company, it was natural to be the first to work with the leader in crowdfunding to create this incredible tool,” said Ashley Montroy, marketing director of FrontRunner Professional.

The release of this platform comes on the heels of FrontRunner’s April announcement of a strategic partnership with ObitTree, which the company says brings thousands of funeral homes across North America together to provide industry professionals, grieving families and the public at large a one-stop resource for funeral service information. Subsequently, A Helping Hand will be added as one of the many features that makes such a powerful step towards a stronger, modern and more sustainable death care profession, the company said.

“Our mandate at FrontRunner has always been, and always will be, to innovate new ways for funeral professionals to provide families with the information, resources, tools and guidance that is required to help them in times of need. In addition, we want to foster a better image for funeral service as a whole, break down the barriers and generally remove some misconceptions that are out there. A Helping Hand is not only comprehensive, but it is also transparent; our goal is to make families, communities and the funeral professionals they work with have open dialogue about death care expenses. Through ObitTree, this platform is already available to over a million visitors every month. We are extremely excited about what the future holds,” Montroy said.

To learn more about A Helping Hand, visit or contact FrontRunner at 1-866-748-3625 or online at

Posted 7/14/2017

Carriage Services Acquires Funeral ...
Passages International, Inc. Update...
CFSA Elects 2017-18 Officers and Di...
More industry news