Industry News

Outlook Group and Precoa Merging

OMAHA, Neb. — Physicians Mutual’s preneed partner, The Outlook Group, is merging with Precoa (The Preneed Company of America), the companies announced in a press release. Precoa’s acquisition of The Outlook Group will be finalized in the late spring of 2017 and will unite two of the nation’s leading independent marketing organizations, according to the release.

“This is exciting news for Physicians Mutual and our funeral home partners,” said Rob Reed, Physicians Mutual CEO. “Our innovative partnership with The Outlook Group has supported local funeral home owners across the country as they serve their communities. We are excited about continuing this relationship as The Outlook Group joins Precoa to make our preneed insurance available to even more families.”

Physicians Mutual has the highest financial strength ratings in the preneed industry and enjoys a 97 percent customer satisfaction rating, according to the release. Its products are designed to give individuals the peace of mind that comes with pre-planning and prefunding their funeral services in advance. The insurance is sold in independent funeral homes across the country, with The Outlook Group serving as the primary contact and marketing liaison, the release said.

“Our relationship with Physicians Mutual has been a huge benefit – both to consumers and funeral homes,” says Tyler Anderson, President and CEO, The Outlook Group. “As we complete this merger, we are confident that existing and future funeral home partners will appreciate the stability, values and innovation of Physicians Mutual.” Precoa, based in Portland, Oregon currently partners with funeral homes in 40 states. Precoa is "committed to enriching life through meaningful connection," and "provides the best resources in preneed with its fully integrated ProActive Preneed system to help families across America begin healing following the loss of a loved one," according to the release.

Posted 4/06/2017

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