Some of the funeral profession’s top funeral home operators and consultants are gearing up to share their guidance at the Seventh Annual Cremation Strategies Conference, Dec. 6, at the Marriott Renaissance Nashville Hotel.
At the conference, you’ll learn how to:
• Differentiate your brand from competitors.
• Reduce and avoid liability tied to cremation.
• Package products and services to maximize family satisfaction and profit margins.
• Help families honor their loved ones in robust and meaningful ways.
• Serve every single member of the family – including the furry ones.
“This conference is always a great prelude to our annual Funeral Service Business Plan Conference” says Thomas A. Parmalee, conference moderator, who notes that the business plan conference will be held Dec. 7-8 at the same hotel. “And this year, we have a special treat for attendees: Immediately after the conference ends, we’ll enjoy a free tour and reception at Hendersonville Memory Gardens Funeral Home & Cremation Center – the burial place of Johnny and June Carter Cash.”
Conference speakers include:
Emily Albrecht, an attorney with the Defense Litigation Practice Group at Betts, Patterson & Mines, P.S. in Seattle, Washington, focuses her practice primarily on the areas of mortuary litigation and insurance defense, including professional liability and product liability litigation. She is the preferred counsel of Washington State Funeral Directors Association.
Steve Jones, director of strategic business solutions at Matthews Aurora Funeral Solutions, has been a leader in the funeral profession for almost 40 years. He is an exceptional communicator with a broad background of experience in business development, consultative sales and business operations.
John McQueen, president and CEO of Anderson-McQueen Funeral & Cremation Centers in St. Petersburg, Florida, also serves as the president of Sunnyside Cemetery, and an affiliated firm, Affordable Memorials. In addition to his duties at the funeral home and cemetery, he is an adjunct instructor for the Funeral Services Program at St. Petersburg College and a past president of the Florida Funeral Directors Association.
Dan Isard, founder and president of The Foresight Companies in Phoenix, is a regular contributor to American Funeral Director and American Cemetery & Cremation magazines. He’s the author of four books: “The Dealmaker’s Guide to Buying and Selling Funeral Homes and Cemeteries;” “How to Stay Independent and Profitable;” “What Every Funeral Director and Cemeterian Should Know About Cremation;” and “The Complete Preneed Perspective.”
Erin Whitaker is vice president of business development at Foundation Partners Group. She is a board member of the Cremation Association of North America and has expertise in operational, financial and strategic analysis; acquisition onboarding and integration; project management; financial management and more.
The Academy of Professional Funeral Service Practice has approved the conference for 5.75 hours of continuing education, and Kates-Boylston Publications will also be applying for CEU approvals in most states that do not automatically accept the academy certification.
The conference, which includes breakfast and lunch in the cost of registration – as well as the free tour and reception at Hendersonville Memory Gardens Funeral Home & Cremation Center –costs $495 per person for those who register before Aug. 31 and $595 per person after Aug. 31.
To learn more and register, visit the conference website.
Posted March 27, 2017