WEST DES MOINES, Iowa – Homesteaders Senior VP-Marketing and Communications Dean Lambert recently began his term as president of the Funeral and Memorial Information Council, representing the Life Insurers Council Pre-need Insurers Group. During his tenure as president, Lambert will help promote FAMIC’s mission while fostering mutually beneficial relationships between funeral professionals and consumers.
“I am proud to represent the LIC Pre-need Insurers Group as FAMIC president,” Lambert said. “I feel fortunate to work with a group of talented individuals who are truly committed to continuing FAMIC’s mission to be a leading provider of memorialization information and education for consumers and funeral professionals.”
FAMIC was established in 1991 as a means of educating consumers about death care and memorialization through the collaboration of various funeral service associations. The group is best known for its Have the Talk of a Lifetime consumer education campaign, which seeks to help families understand and facilitate conversations about memorialization.
“Our organization currently represents 10 member associations in the death-care industry,” said FAMIC Executive Director Kathryn Pratscher. “Together, these associations represent more than 16,000 funeral professionals, from funeral directors and cremationists to their supplier partners.”
One such organization – the LIC Pre-need Insurers Group – provides a means for preneed funding providers like Homesteaders to contribute their unique insights to the organization. “The LIC’s participation through our Pre-need Insurers Group has been extremely important,” said LIC Executive Director Jeff Shaw. “Considering how much preneed carriers rely on funeral professionals for their success, the LIC’s participation in FAMIC presents an ideal opportunity to build better partnerships between the insurance industry and the funeral industry.”
Lambert has been an active participant in the funeral and preneed professions for more than 25 years. In his current role as senior vp-marketing and communications, he oversees all aspects of Homesteaders’ marketing, including research, communication, corporate events and funeral home marketing services.
His tenure as FAMIC president will run through the end of the 2017.
Posted Feb. 10, 2017