Industry News

Vitalboards/Vital ICE Selects DISRUPT Media for New Marketing Program

ZANESVILLE, Ohio – Looking for digital marketing help to introduce its new Vital ICE app, Vitalboards has selected DISRUPT Media to coordinate its social media strategy and content management. Using their proprietary FUNERAL Social Design Process, DISRUPT Media has helped Vitalboards successfully introduce their mobile Vital ICE app to the funeral profession.

Vital ICE is the premier In case of emergency mobile app that helps save lives anywhere. Free for download with the sponsor’s unique code, this public safety app locally stores user medical information, emergency contacts and more. It can be easily accessed by EMS and first responders in situations where the user is unable to speak or is otherwise incapacitated. First responders are given access to Vital ICE’s back office site, where they can send emergency communications and other alerts to local app users. Similar medical alert programs, which are limited to use in the home only, can cost families in excess of $1,000 per year.

“When I started in the funeral business almost twenty years ago, direct mail was the way to go and that’s what we used to first introduce the Vitalboards in-home memo boards,” said Frank Hastings, a partner at Vitalboards. “However, our recent results with direct mail have been declining. That’s when we knew things needed to change and we had to consider embracing digital media for the introduction of the Vital ICE app.”

“Since we started working with Ryan and his team at DISRUPT, it seems our Vital ICE marketing program has turned to magic,” Hastings said. “Ryan and his team have not only provided social media support, but has been very forthcoming with strategic digital marketing counsel as well. Using DISRUPT Media has been a real feather in our cap as we introduced the Vital ICE life-saving app.”

“At DISRUPT Media, we’ve had some real pleasure juxtaposing a life-saving app with death and funeral homes on social media,” commented Ryan Thogmartin, president and CEO of DISRUPT Media. “We been careful to deliver the messages in a tasteful way, which has resulted in some amazing results over the past year for Vitalboards and the VITAL Ice app."

Posted Feb. 6, 2017


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